It seems a fancy advertising campaign will not save you is the cut throat business that is online job boards in Australia, just deep pockets!
Jobs.com.au seem to have gone they way of the dodo. The Fin Review was reporting yesterday that receivers have been appointed (Hat Tip Trevor Cook & Mark Fletcher), today their web site does not seem to be in operation.
I have said before the only way someone is going to take control of the online job market in Australia is with lots of money and lots of reasons for both job seekers and employers to use your service. To quote Mark:-
Jobs’ mistake was that they did not offer a point of difference, they brought online an expensive offline model.
It seems they did not have enough money to support their model, nor did they really add enough value to make people switch.