RIP jobs.com.au??

It seems a fancy advertising campaign will not save you is the cut throat business that is online job boards in Australia, just deep pockets!

Jobs.com.au seem to have gone they way of the dodo. The Fin Review was reporting yesterday that receivers have been appointed (Hat Tip Trevor Cook & Mark Fletcher), today their web site does not seem to be in operation.

I have said before the only way someone is going to take control of the online job market in Australia is with lots of money and lots of reasons for both job seekers and employers to use your service. To quote Mark:-

Jobs’ mistake was that they did not offer a point of difference, they brought online an expensive offline model.

It seems they did not have enough money to support their model, nor did they really add enough value to make people switch.

4 thoughts on “RIP jobs.com.au??

  1. Jobs’ mistake was that they did not offer a point of difference, they brought online an expensive offline model.

    …nor did they really add enough value to make people switch.

    Absolutely spot on! Recruitment advertisers don’t want more of the same – what’s the point?

    The rights to their domain name are advertised for sale in the Fin Review today.

    While it’s not nice to see any business bite the dust, it’s not in anyone’s interest here in Australia to replicate the UK model, where they have something like 700 ‘job boards’.

    IMHO the only recruitment advertising product worth bringing to the market today is something that reaches a different audience; people whom the existing traditional ‘job board’ products do not reach. That’s precisely what we do with Jobs in HR, which is why we now get new corporate customers every week 🙂

  2. Hi Michael – hope you’re well.

    Mate you need to grab my RSS feed. We’ve had some interesting discussions on this over the last few days.
    You might enjoy the Ode to Axel post from yesterday too 🙂

    http://blog.nowhiring.com.au/

    Cheers
    Brett

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