(Another post from Writely.)
I have noticed an interesting new trend over the last month or so. Australian HR technology and services companies advertising via Google AdSense. I have mostly noticed them when going through the archives of my blog and community.hrblogs.org. Companies I have seen advertising are, but not limited to:-
I have also seen organisations using Google Adwords to advertise jobs, specifically the Department of Defence and FlightCentre even more impressive. One of my tips from my online recruitment presentation .
Good to see Australian companies using the technology.
Michael Specht 
I agree Michael. Although it makes it more expensive for those of us who do us it:)
At NowHiring.com.au we go a few steps further and automatically load jobs into Google Base and Indeed for our advertisers. With so many new technologies coming along it’s a full time job keeping up but we believe it’s essential if you’re going to be competitive.
PS – how are you finding Writely?
Great to hear you are looking at automatically loading into GoogleBase! Any thoughts on CraigsList?
Yes keeping up with the new technology is difficult! What I find more difficult is determining which of all the new technologies you actually need to say competitive vs just noise.
Writely is interesting. I have setup shortcuts on my desktop to both Writely and Google Spreadsheets to make them just a easy to open as Word & Excel. Writely’s features are proving more than enough for basic activities. I guess time will tell on how it performs overall.