(Thanks to Dave Lefkow for the pointer)
Seth Godin provides Todd Raphael, editor in chief of ERE, with an interview on recruitment and the intersection with marketing.
The quote I really like from the interview:-
Employee satisfaction is entirely related to the respect and autonomy employees are given. Over and over again, it has been found that you cannot buy employee happiness, but you can earn it by treating people with respect and giving employees the autonomy to make decisions.
And I have to agree with Dave that this is a great nugget:-
..the very best applicants don’t come to you after you’ve run a blind box ad in the newspaper. They come to you because employees bring them to you. They come to you because customers bring them to you. They come to you because you have a blog that gets read by 80,000 people a week, and you mention an opening, and 4,000 people show up and say, “I’d really like to take that job.”
I can understand where Dave is confused with Seth last point about Monster (job boards) being “classic permission marketing”. Maybe I just don’t get it or could Seth have missed the point?