Seth Godin talks about Recruiting

(Thanks to Dave Lefkow for the pointer)

Seth Godin provides Todd Raphael, editor in chief of ERE, with an interview on recruitment and the intersection with marketing.

The quote I really like from the interview:-

Employee satisfaction is entirely related to the respect and autonomy employees are given. Over and over again, it has been found that you cannot buy employee happiness, but you can earn it by treating people with respect and giving employees the autonomy to make decisions.

And I have to agree with Dave that this is a great nugget:-

 ..the very best applicants don’t come to you after you’ve run a blind box ad in the newspaper. They come to you because employees bring them to you. They come to you because customers bring them to you. They come to you because you have a blog that gets read by 80,000 people a week, and you mention an opening, and 4,000 people show up and say, “I’d really like to take that job.”

I can understand where Dave is confused with Seth last point about Monster (job boards) being “classic permission marketing”. Maybe I just don’t get it or could Seth have missed the point?

2 thoughts on “Seth Godin talks about Recruiting

  1. Michael,
    With respect I think the “great nugget” is nonsense. How many people have blogs which are read by 80,000 people per week?

    Recruitment is about being thorough and tenacious. To find the very best people you have to explore every avenue.

    Recruitment advertising is still one of the most important tools of the recruiter. It still works, if it’s done well. The key is to get good job ad copy in front of the right people.

    Seth’s view of Monster being “permission marketing” is correct, but it’s *passive* permission marketing (I’d call it advertising, not marketing). An ad on Monster is only going to be viewed by people who are *actively* looking for a job *and* have time to search through thousands of job ads.

    An ad on Monster or any other passive ‘job board’ will rarely reach the fully employed, busy professional, who doesn’t spend hours each week scouring the job boards, but may move if the right position is presented to them.

  2. Kevin, agree that most blogs do not get 80,000 readers a week. I believe here he is refering to blogs from organisations like Microsoft, this being the case not many blogs will get this sort of coverage. However not many organisations are hiring the same numbers of people. I think it is not how many people are reading the blog it is more that it provides another method of contecting with potential candidates. If this helps you find 1 excellent candidate then it has done it’s job.

Comments are closed.