Almost 10 years ago Chris Locke, Doc Searls, David Weinberger and Rick Levine published a book that was going to change the way we saw the world, The Cluetrain Manifesto
The basic premise in the book is that markets are conversations. Their members communicate in language that is natural, open, and honest, sometimes even direct. Basically you can’t fake it.
Most corporations, on the other hand, only know how to engage in a corporate monotone of mission statements, product strategies and , marketing brochures.
However everything is now changing. People are connecting, and working together. The Internet is enabling these conversations and there is nothing corporations can do to stop it.
With the book are 95 theses that summarise everything into a nice simple message. Yesterday I was re-reading them and wanted to share them with you all. So I created a quick slideshow, enjoy!
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In contrast to the idea of open and honest conversation, hear what Michael Gray has to say in this interview:
http://www.youtube.com/watch?v=bW3qF3IuEAk
So it’s about Pagerank and hiding the real, not so friendly conversation from the top search results?
[...] the slide deck I think Michael Specht may have come up with the best way to pound through all 95 of Cluetrain’s [...]
Brilliant work Michael. Have blogged and duly circulating.
http://www.jonathanmacdonald.com/?p=1774
[...] down people’s throats, and to actually talk with and listen to real people,” Amy saysAmy linked to a useful presentation of the 1999 Cluetrain Manifesto. Written for marketing and PR folks, there’s also a warning [...]
[...] 17 : Michael posts about his Cluetrain rides again slide [...]
[...] is perhaps the nicest summary of the Cluetrain ever done. The Cluetrain rides againAlmost 10 years ago Chris Locke, Doc Searls, David Weinberger and Rick Levine published a book that [...]
[...] to your computer, Australian blogger Michael Specht has summarised the books 95 theses in an online PowerPoint presentation. Go and save this in your favourites! Good on you, [...]
[...] Speaking of which: Cluetrain summary on Slideshare. [...]
[...] linked to a useful presentation of the 1999 Cluetrain Manifesto. Written for marketing and PR folks, there’s also a warning [...]
[...] linked to a useful presentation of the 1999 Cluetrain Manifesto. Written for marketing and PR folks, there’s also a warning [...]
[...] go to Michael Specht for this great presentation! Cluetrain Review View more presentations from Michael Specht. [...]