Almost 10 years ago Chris Locke, Doc Searls, David Weinberger and Rick Levine published a book that was going to change the way we saw the world, The Cluetrain Manifesto
The basic premise in the book is that markets are conversations. Their members communicate in language that is natural, open, and honest, sometimes even direct. Basically you can’t fake it.
Most corporations, on the other hand, only know how to engage in a corporate monotone of mission statements, product strategies and , marketing brochures.
However everything is now changing. People are connecting, and working together. The Internet is enabling these conversations and there is nothing corporations can do to stop it.
With the book are 95 theses that summarise everything into a nice simple message. Yesterday I was re-reading them and wanted to share them with you all. So I created a quick slideshow, enjoy!
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11 responses so far ↓
1 Erik Unger // Oct 21, 2008 at 3:46 pm
In contrast to the idea of open and honest conversation, hear what Michael Gray has to say in this interview:
http://www.youtube.com/watch?v=bW3qF3IuEAk
So it’s about Pagerank and hiding the real, not so friendly conversation from the top search results?
2 Cluetrain, the slide deck // Oct 25, 2008 at 1:13 am
[...] the slide deck I think Michael Specht may have come up with the best way to pound through all 95 of Cluetrain’s [...]
3 jMac // Oct 25, 2008 at 8:32 pm
Brilliant work Michael. Have blogged and duly circulating.
http://www.jonathanmacdonald.com/?p=1774
4 Technolo-J : Journalists' should make sure their voices are heard in community conversations // Oct 26, 2008 at 3:23 am
[...] down people’s throats, and to actually talk with and listen to real people,” Amy saysAmy linked to a useful presentation of the 1999 Cluetrain Manifesto. Written for marketing and PR folks, there’s also a warning [...]
5 Blob » A Giant Zero kinda experience // Oct 27, 2008 at 7:03 pm
[...] 17 : Michael posts about his Cluetrain rides again slide [...]
6 Stardust Global Ventures » Climbing back on the Cluetrain // Oct 28, 2008 at 8:24 am
[...] is perhaps the nicest summary of the Cluetrain ever done. The Cluetrain rides againAlmost 10 years ago Chris Locke, Doc Searls, David Weinberger and Rick Levine published a book that [...]
7 Zazoo » Blog Archive » Get a clue - now in PowerPoint format // Oct 28, 2008 at 8:44 am
[...] to your computer, Australian blogger Michael Specht has summarised the books 95 theses in an online PowerPoint presentation. Go and save this in your favourites! Good on you, [...]
8 Damien Mulley » Blog Archive » Fluffy Links - Tuesday October 28th 2008 // Oct 28, 2008 at 3:50 pm
[...] Speaking of which: Cluetrain summary on Slideshare. [...]
9 Technolo-j » Blog Archive » Journalists’ should make sure their voices are heard in community conversations // Aug 6, 2009 at 12:45 am
[...] linked to a useful presentation of the 1999 Cluetrain Manifesto. Written for marketing and PR folks, there’s also a warning [...]
10 Net Worked » Blog Archive » Journalists’ should make sure their voices are heard in community conversations // Sep 9, 2009 at 5:21 am
[...] linked to a useful presentation of the 1999 Cluetrain Manifesto. Written for marketing and PR folks, there’s also a warning [...]
11 Startup Melbourne » The Cluetrain Manifesto // Nov 16, 2009 at 6:48 pm
[...] go to Michael Specht for this great presentation! Cluetrain Review View more presentations from Michael Specht. [...]
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