Michael Specht

An imperfect blog from Australia looking at technology, enterprise 2.0, management, Human Resources (HR) and other random thoughts.

Companies using Google Adwords

June 14th, 2006 · 2 Comments · Recruitment · 1,347 views

(Another post from Writely.)

I have noticed an interesting new trend over the last month or so. Australian HR technology and services companies advertising via Google AdSense. I have mostly noticed them when going through the archives of my blog and community.hrblogs.org. Companies I have seen advertising are, but not limited to:-

I have also seen organisations using Google Adwords to advertise jobs, specifically the Department of Defence and FlightCentre even more impressive. One of my tips from my online recruitment presentation .

Good to see Australian companies using the technology.

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2 responses so far ↓

  • 1 Brett Iredale // Jun 14, 2006 at 12:25 pm

    I agree Michael. Although it makes it more expensive for those of us who do us it:)

    At NowHiring.com.au we go a few steps further and automatically load jobs into Google Base and Indeed for our advertisers. With so many new technologies coming along it’s a full time job keeping up but we believe it’s essential if you’re going to be competitive.

    PS - how are you finding Writely?

  • 2 Michael Specht // Jun 14, 2006 at 12:47 pm

    Great to hear you are looking at automatically loading into GoogleBase! Any thoughts on CraigsList?

    Yes keeping up with the new technology is difficult! What I find more difficult is determining which of all the new technologies you actually need to say competitive vs just noise.

    Writely is interesting. I have setup shortcuts on my desktop to both Writely and Google Spreadsheets to make them just a easy to open as Word & Excel. Writely’s features are proving more than enough for basic activities. I guess time will tell on how it performs overall.

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