Trevor Cook’s talk

Fantasitic Trevor had no slides after the problems this morning this is great to see. Here are some rough notes of his talk.

Creation of content what happens when you change from doing it for fun to doing it for fun and money? Suddenly you pressure to generate content otherwise you have no content and you have now traffic and then now money. Therefore we might see more aggregated blog networks appear.

In the content generation, content rules and drives traffic. But now anyone can set up a site and take your market therefore you need to stay on top of the content, because there is a low barrier to entry.

Will big media change and take control of blogging? If so the real role for blogging will not be to challenge big media, it will be about the long tail. Blogging will always be used in the same fashion as today, but it will not be used to change how PR takes place at a fundamental basis.

Great discussion on how big media reacts to new technology and how many examples there are. Not many, except Job Boards in Australia.