Michael Specht

How much is a domain name really worth?

That is the question being asked by McGrathNicol the administrator in charge of selling off the assets of jobs.com.au. $10K, $50K, $100K, $500K, $1 Million, it would have to be around $5 million if they are hoping for the sale to start covering the understood losses from the business operations of jobs.com.au.

From my point of view based on the amount of advertising anyone is going to have to do to break into and succeed in the Australia job board marketplace, any domain name will do. It does not necessarily need to have jobs in it, make it 1 or 2 syllables and easy to remember.

On a related note Boss Personnel site, the group were involved/behind jobs.com.au, also seems to be down.

Popularity: 14% [?]

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