Who owns your brand in the social media world?

Tomorrow morning I am doing a presentation for MyCareer and some of their clients looking at the wonderful topic of:

Who owns your brand in a social media world

An interesting topic some might think more interesting have a job board promote social media, more on that later. While I have a large amount of content, even spoke on a similar topic in October last year, I have revised a major portion of my talk based on some ideas from a few others:

Some of the topics I will cover include:

  • What is social media, I like to ensure the audience knows where I am coming from
  • What can happen to a brand online
  • Strategies
  • Learn to Adapt
  • Be Smart no Clever (hat tip Jared)
  • Add value
  • Be consistent but authentic and┬ádefinitely┬ánot generic
  • Provide support to recruiters
  • Processes, Processes, Processes

If you happen to be lucky enough to attend I would love to hear your feedback.

Is this a waste land?

Well there has not been a lot of movement here, but neither I nor this blog are dead.

At this point some of my larger projects are taking a lot of my time and most of what I am doing is not at a point where it can be shared on the blog. Having said that do expect updates in the near future.

In the meantime you could sign up for some of the training which I am running with Inside Job such as Essential Social Media for Recruitment or the Advanced Social Media for Recruitment.