One of the things that has been going on in the background for the last couple of months has been the building of a social media for recruitment training program, in partnership with InsideJob.
The program consists of three modules; one hour webinar, 1 day introduction and 2 day advance course and is structured to take you from one module to another. (In fact you cannot attend the next module until you have completed the one before.)
So what will you learn?
1. What is Social Media for Recruitment
1 hour Webinar as an introduction and pre work for the Essential Social Media for Recruitment program we will discuss:
- What is Social Media
- Social Media Channels and Tools
- Trends in Social Media
- Introduction to Essential Social Media for Recruitment program
2. Essential Social Media for Recruitment
1 day workshop where you will gain the skills to develop an effective Social Media strategy for your business including:
- Social Media Strategy, Guidelines, Policies and Barriers
- Defining your Business Drivers and aligning your Social Media strategy
- Social Media Best Practice Framework
- Getting Started – what now!
3. Advanced Social Media for Recruitment
2 day workshop where you will gain the skills to develop and deploy an effective Social Media strategy for your business including:
- Effective use of Social Media Channels & Tools
- Developing your Social Media Content
- Search Engine Optimisation & Marketing
- Defining your Business Case for Social Media to gain key stakeholder buy-in
- Aligning your EVP and Social Media Messaging
- Developing your Social Media Strategy in Detail
- Deploying your Social Media Strategy
If you are interested in attending the next sessions head over to the InsideJob web site and register!
At the upcoming ATC Social Media conference (early bird prices until 30 September) I will be talking briefly about mobile recruiting. A topic I know is a little strange to some people, but I think effective use of mobile technology is going to become a critical part of a recruiters toolkit. Let’s face it mobile technology is not something you can ignore, as of December 2009 there were over 4.5 billion active mobile subscribers globally!
I am going to look beyond SMS, Bluetooth and email on smart phones, while they have a critical place in your mobile strategy there are other things to consider.
For example, while a traditional computer is replaced on average every 3.5 years mobile devices are averaging a replacement cycle of 18 months! This means just because something did not work last year doesn’t mean it won’t work this year!
Other topics I will look at include location based services, there is more to it than FourSquare or Facebook Places, areas like sales force automation and the impact of cloud computing on mobiles.
I am also trying to think of a good demonstration for the session so if you have any ideas, leave me a comment.
Last night at around 5.30pm I received a call from Penny Elmslie, the marketing manager at NGA.Net about two topics that they were very excited about. First was they had started a blog, second they had purchased a company.
While the first piece of news is not that earth shattering for some, I personally feel it is great that another Australian vendor has entered the blogging space. Hopefully NGA.Net will use this as an opportunity for people outside the organisation to learn a bit more about what makes them tick. You can find the blog at http://blog.nga.net/, the RSS feed is also available.
The second piece of news is far more exciting, well in my mind. NGA have acquired Acelero, the Sydney based Performance Management vendor. The acquisition fills a much needed gap in the NGA product line and to be honest allows them to meet their marketing claims:
“Software that helps large organisations to connect, recruit & develop their people”
Good news for Acelero staff as it seems 14 of them will be joining NGA, with Managing Director Ken Sheridan remaining as the head of the new NGA Performance Management division.
It will be interesting to see how long it takes to fully integrate the product lines so that NGA.Net customers have a true integrated talent management solution. I am not aware of the technical platform that Acelero was using, however it is good to see NGA were sensible and purchased an existing SAAS vendor so at least architecturally they are somewhat aligned.
Yes once again I have gone AWOL on this blog, I know I’m a bad blogger. Well if there are any readers left I will try and post some more here.
The last 2 months have been filled with lots and lots of work two major projects not to mention the planning for the ATC Social Media 101 conference in December, more on that later, and the InsideJobs Social Media for Recruitment Course.
That’s it, just a short post to let you know I have not forgotten about the blog.