Ok Australian daily email rumor mill Crikey has broken a story that 2nd and 3rd place vendors in the job search market in Australia are looking to merge. Thanks to Brett from the NowHiring Blog here is what is being said:-
Bitter competitors News Limited and Fairfax are believed to be in secret talks to merge their flagship recruitment websites CareerOne and MyCareer to take on PBL’s hugely successful online jobs site Seek.
Sources close to the deal say the two elephants of Australia’s newspaper industry approached competition regulator Graeme Samuel about a month ago and were given an indication that he is prepared to consider the proposed merger. Crikey understands that confidential talks between the parties are believed to have been continuing in recent weeks.
Sources say the collaboration is the brainchild of Fairfax chairman Ron Walker, who is also seen as being extremely close to James Packer and PBL.
Such a move would lock up the most lucrative classified advertising market of all – recruitment – for Australia’s three biggest media companies, creating a cosy Fairfax/News/PBL duopoly. News doesn’t have a big market share in Sydney and Melbourne, but it owns the market in Brisbane, Adelaide and Hobart.
Crikey reported yesterday that News Ltd and Fairfax are believed to be in secret talks to merge their recruitment websites CareerOne and MyCareer to compete with Seek. Based on site traffic, Seek dominates online employment advertising in Australia. This is in part due to features on their site and in part due to poor competition by Fairfax and News over the seven or eight years Seek has been in business. Early on they refused to carry Seek advertising as they were (possibly) in denial about the online opportunity. More recently, they have allowed their commitment to print revenue to treat their online employment plays as the poor cousin. That has clearly changed this year with both sites improving offerings, but not value for the advertiser.
How true! Both have protected their traditional print advertising and just let Seek walk away with the farm. Both CareerOne and MyCareer have lacked both the feature set and marketing muscle to really compete. However regular readers of this blog will know that I personally feel Seek is also really lacking in great features when it comes to job search, case in point.
Where will it all end? Not sure except I can only hope that both job seekers and recruiters benefit NOT just the big media companies. I have been saying for over a year now that for anyone to take on Seek in a big way will need two things, firstly very good marketing program and secondly great features. Could a merged job board do this?
Another interesting site to watch is FindIt.com.au, can they shake up the market?