links for 2006-02-07

links for 2006-02-06

Job ads on Search Engines


It seems there is a discussion happening on ERE on the effectiveness of using Pay Per Click (PPC) ads (Google Adwords and Yahoo’s Search Marketing).

While there are differing views on the whole topic I personally feel this type of advertising should be in the Recruiter’s Toolkit and used for the right job, I even mentioned it last August in a presentation on Online Recruitment. The right jobs would be hard to fill within a very specific topic that would enable you to buy a specific keyword that is targeted to your audience.

Michael Homula feels that if you are not at the top of the search results already you don’t have a good message. However if we all had a good message we would never need to advertise at all as candidates would just appear when we had a vacancy :-). Advertising is a key part of an attraction strategy and PPC ads just form part of the advertising.

The Art of Recruiting

In traditional Guy Kawasaki style he provides us an introduction into The Art of Recruiting via a top 10.

  1. Hire better than yourself
  2. Hire infected people
  3. Ignore the irrelevant
  4. Double check your intuition
  5. Check independent references
  6. Apply the Shopping Center Test
  7. Use all your weapons
  8. Sell all the decision makers
  9. Wait to compensate
  10. Don’t assume you’re done

Personnally I like numbers 6 (very cool), 7 (see next post) & 10 (oh the retention and engagement thing starts from Day 1).

What’s your conversational index?

I noticed over the last few days a bit of a buzz on the Conversational Index (CI) of your blog, originally started by Stowe Boyd and continued all over the place,, Don Dodge, Frank Arrigo and Mitch Denny.

Basically it goes like this. Get your total posts and divide by the sum of your comments plus trackbacks, (posts/comments+trackbacks). This will give you a ratio of how much conversation is generated by each post, the aim is to have more conversation than posts ie a CI less than 1, any higher than 4 you need to improve the conversation by changing what you write about.

I did a little sum on this blog :-
Posts = 694
Comments + Trackbacks = 429
CI = 1.61 (Not bad)

But the comments and trackbacks include inter-site trackbacks which inflates things a bit and I am missing my comments from my old blog (maybe 50 but I don’t know) but the posts are included in the 694. So let’s say the real CI is around 2, which I guess would be average.

What do you think? (Yes I want to get my CI down so comment or trackbacks.)

Corporate communication

While internal communications does not always sit within the realms of HR, how it is perceived by your employees is critical to their engagement. Personally internal communications sits within the Employee Relations area, but I know not everyone agrees.

Watson Wyatt recently released a Communication ROI Study which focuses directly on internal communication with employees and how being successful does drive organisation performance.

The survey demonstrates a “correlation between communication effectiveness, organizational turnover and financial performance” it also shows “that effective communication is a leading indicator of an organization’s financial performance”.

The survey also found that fewer that 50% of global companies effectively communicated with their employees. While press release provides some interesting recommendations I see most of them as “motherhood” statements from a traditional communication perspective.

What do employees want from organisations when it comes to communication? By looking at a definition of communication we see that it is an exchange of thoughts, ideas and messages. Not a barrage of noise, propaganda and data, which is what so much of corporate communication contains.

Let’s turn this discussion on its head. Employees want communication that is:-

  • Clear
  • Consistent
  • Transparent
  • Truthful
  • Timely
  • Open
  • Two way

In other words they want a conversation!

From an external communication point of view blogs are becoming a major force. The same benefits from blogs can be achieved internally as externally. The limiting factor is having internal communication released from the constraints imposed by the PR/corporate affairs department trying to spin everything.

Let’s get a conversation going internally!