Jeremy has posted a good summary on his blog as to why a company would to set up a blog. While I agree with all of his points, this post could be just seen as advertising for his auction. However I hope it is not the case, as he does offer some very valid points that organisations should consider when looking at if they should start a blog.
Jeremy talks about how a blog can add value to the organisation through several different mechanisms. These ideas will give any new blogger a good framework to work within.
I want to point out one thing with Jeremy’s post:-
So, why hire a blogger instead of just some writer off of eLance or
Guru.com? The short answer is that you don’t just want a writer. The blogging
consultant you hire should know how to write, know how to communicate (which is
an entirely different matter) and know the business and marketing drivers which
are likely to cause success or failure in this new venture.
I would say you don’t just want any blogger. You want one that that understands your business, ideally an internal evalgalist who will write for you ongoing once the hired blogger has departed. As Jeremy says you do not hire a golf pro for life, just to improve your golf game. This is very good advice and if you are looking to hire a blogger make sure they teach you the ropes and hlep you develop the environment so that when they are gone things sill continue.
But you also don’t hire a golf pro if you have no interest in golf, no time to play golf or no access to golf in the long term. In otherwords you only hire the golf pro because you have decided up fron thtat you can see value in the arrangement, the action of hiring the golf pro does not solve the no interest, no time etc issues. My point is you need to see the value in the arrangement before you begin, like the saying goes “you can lead a horse to water but you can’t make it drink”.
I read an interesting article in the Financial Review this morning (unfortunately I cannot link to the online article as it requires paid registration) about how the government is looking to force companies to invest in staff training if they wish to tender for government contracts. This comes on the back of the Department of Workplace Relations announcing last week that there will be a 7.7% annual increase in vacancies within the traditional trades.
It seems Gen-Y’s are just not taking to the traditional trades, instead they are getting university educations.
This coupled with the massive growth in over 65’s in the next 10 years is certainly going to be cause for concern for society in general.
Just had a chat with Mack from BlogosphereRadio over Skype, the longest call (distance wise I’m in Sydney, Australia and he is in Edmonton, Canada) for either of us and it was crystal clear, I could now be a VOIP convert.
We chatted a bit about the blogger auctions (1 & 2) going on, watch this space as Mack plans to do a show on the topic (not to spoil his plans). This would mean I might be in my first podcast, exciting if it all happens.
Did Scoble take some No Doz or something, he just bloged for 6 hours straight! Interestingly I found even his last post interesting, thats amazing after 6 hours and no sleep.
Ok, I have slept and think I have a clearer perspective and Blog your way summed up many of my thoughts very nicely. But here are my 2 cents worth anyway.
Basically the trouble I see with hiring a freelance blogger is how do you judge the end result? Just having someone writting words for your company turns it into a PR event. (Sorry to the PR folks out there.) Yes I think having a blog can do wonders for your PR, but having an external party write for you might not be the best method. I think if a company is really behind getting a blog going them they can find people internally to write.
Darren is addressing one of the important issue and that is helpping the company set up a blog. Setting up the blog for many small businesses could be one of the hurdles stopping them and through Darren and Jeremy‘s auctions they could help remove the hurdle.
Another issue I seem is how they both plan to introduce the blogging culture within the organisation so that after 3 months the whole thing does not stop. Essentially a blogger should be an evangelist for your organisation, like Scoble is for Microsoft or Jeremy Zawondy for Yahoo. An evangelist should love your product or service and believe in it. It is this bit I see as lacking in both auctions, and maybe in many of the PR focused corporate blogs. A corporate blog (or blogs) should have ownership within the organisation it should be nurtured and developed as part of the oraganisations culture. If we know anything about people changing a culture from the outside is VERY difficult if not impossible. I hope the guys know a bit about change management cuase they might need it.
Anyway I guess on Dec 3rd we will all know how much a blogger costs (on eBay that is) and Mar 3rd we should be able to see the results.
Following Jeremy Wright, now Darren Barefoot is auctioning his services. The idea must be catching on.
Darren seems very qualified for write a blog, as he says he has 75,000 visitors a month, which lets just say is a few more than me :-).
I agree with Splatt it will be interesting to see the value placed on these bloggers via eBay. But over the last couple of days I have been questioning the whole idea. Buying the services of a blogger is fine if you want “just another PR” device. But I personally feel it kind of misses the point of blogging. Maybe I am just missing the point.
Anyway I might sleep on this thought and see how I feel tomorrow.
After another very hot weekend in Sydney (38-40C or 100-104F) we got home tonight and decided (in a second on stupidity) to order Pizza Hut. Boy what a mistake.
Initially the order taker denied our voucher because she did not know about it, then my wife tried to call them back to complain. Then things what really bad. Lets just say after 3 phone calls to the call centre, two deliveries, a call from to the call centre, a call to the call centre manager and a call to the customer complaints, we finally got what we tried to order, which they said did not exist, and we are still missing the $2 they over charged us. Only to add insult to injury while I was cleaning up I found another voucher offering the same thing, oh and $1.95 cheaper.
Now I log into Blogger and find they still think I have 99 posts, when by my count I have 130, I know not a lot but still.
Seems like podcasting is taking off downunder, G’Day World by Cameron Reilly & Mick Stanic. Sounds very cool, look forward to the next one.
Found this from frankarr.
Found Kim Cameron’s new blog today, an very interesting read, Kim works for Microsoft and their architect for identity. Kim is the architect of Active Directory and other identity activities, while fairly technical topic they have very significant impacts for HR systems.
In one post Kim talks about the first law of identity “The Owner Decides Law of Identity” Now I am not aware of the background to all the work Kim and others have done in this area however the post struck a cord with me.
Kim also talks about implied and explicit consent over the collection and usage of personal information from employees. Very interesting, while at a basic level I think all solutions in the marketplace cover these items, however if we extrapolate Kim and others thoughts things become very interesting. How do HRIS systems help facilitate the control over an employees identity, should we?
What do I mean. Imagine a world as described by Apple in their Knowledge Navigator (video link via Jeremy Zawodny) a lot of the underlying information needed to provide these environments will come from HRIS systems.
For example, many IT folks believe that IT systems such as LDAP are the basis of this information, here I disagree. HRIS is the master source and should be used to populate LDAP etc. HR are the first people in the organisation to begin data collection and as such should be the master.
This means long term we have some serious things to consider.
I have just been reading Tantek’s Thoughts (via Scoble) where Tantek provides some feedback on Scoble’s Information Overload session at BloggerCon. Anyway I felt I might test out the voting that Tantek wrote about. So my choice for a vote is for Firefox.
The rest of Tantek’s item is very interesting and worth a read, and some serious thought time.