Michael Specht

A blog from Australia looking at technology, management, Human Resources (HR) and recruitment.

The Cluetrain rides again

October 17th, 2008 · 11 Comments · Enterprise 2.0, New Media, Social Networks · 15,157 views

Almost 10 years ago Chris Locke, Doc Searls, David Weinberger and Rick Levine published a book that was going to change the way we saw the world, The Cluetrain Manifesto. The basic premise in the book is that markets are conversations. Their members communicate in language that is natural, open, and honest, sometimes even direct. [...]

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