Michael Specht

A blog from Australia looking at technology, enterprise 2.0, management, Human Resources (HR) and recruitment.

Social media in big companies

December 18th, 2008 · 5 Comments · Communication, Engagement · 2,620 views

A couple of months ago Telstra joined Twitter via their ISP Big Pond, I and others wrote harshly about how the implementation had been a failure. Since that time the Telstra team have been taking on board the feedback and have made significant changes to the way they engage with people online.  After initially trying [...]

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