Last week while I was at ATC Sydney there was lots and lots of talk about employer brands and who really controls them in today’s social media world. For example Steve Fogarty, Recruiting Captain, from adidas in North America covered the topic highlighting that recruiters need to think more like marketers to attract top talent, [...]
Entries Tagged as 'New Media'
Who owns your employer brand?
June 1st, 2010 · 2 Comments · Branding, Communication, Management, New Media · 1,196 views
Tags:employer brand·FaceBook·social media·Twitter
The Facebook Five
September 19th, 2009 · No Comments · Digital Identity, New Media, Privacy, Social Networks · 1,987 views
During my presentation yesterday on social media in the workplace at RecruitTech I spoke briefly about the “Facebook Five” and felt I would expand on my comments here.
In summary six (it was five) NSW prison officers are being threatened with being fired over comments they made on a Facebook page “Suggestion to help Big Ron [...]
Tags:employment law·FaceBook·Facebook Five·Industrial Relations Commission·Peter Black·Social Media Policy
More social media and workplace firings
April 19th, 2009 · 6 Comments · Branding, Digital Identity, HR Management, New Media, Social Networks · 2,505 views
It seems that social media is creating an environment where “firings will continue until moralw picks up”, or it just could be that Asher Moses knows he on to a good thing so his editors keep him writing about it…
So far in April Asher has written five different articles around social media sites and losing [...]
Tags:Asher Moses·FaceBook·social media·SR7·Steven Penning·workplace
Brands and Social Media
November 10th, 2008 · No Comments · Branding, New Media · 1,428 views
I am pulling together a bit of research into which brands are doing what with social media in Australia during the process I uncovered some interesting statistics which I will share. The list of companies I started with was the BRW Top 200 and added a couple of well known brands for the companies when [...]
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Tips for laying off employees in a social media world
October 19th, 2008 · 4 Comments · Blogging, Enterprise 2.0, HR Management, New Media, Social Networks · 5,256 views
Over the weekend Techcrunch posted about the layoffs traking place due to the economic downturn. There are two main themes in the post; first some of the layoffs are clearing out of dead wood and the other being it is hard to keep layoffs a secret when everyone is a publisher.
To the first point. This [...]
