Michael Specht

I have been pondering the future.
What is next? Do you know? If so please do tell.
A number of years ago I pondered what was next from blogging and podcasting, neither of these forms have really survived in the way the were circa 2005/2006. Let alone what happened to MySpace, Friendster, Orkut…
Let’s look at the user [...]

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Last week while I was at ATC Sydney there was lots and lots of talk about employer brands and who really controls them in today’s social media world. For example Steve Fogarty, Recruiting Captain, from adidas in North America covered the topic highlighting that recruiters need to think more like marketers to attract top talent, [...]

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During my presentation yesterday on social media in the workplace at RecruitTech I spoke briefly about the “Facebook Five” and felt I would expand on my comments here.
In summary six (it was five) NSW prison officers are being threatened with being fired over comments they made on a Facebook page “Suggestion to help Big Ron [...]

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It seems that social media is creating an environment where “firings will continue until moralw picks up”, or it just could be that Asher Moses knows he on to a good thing so his editors keep him writing about it…
So far in April Asher has written five different articles around social media sites and losing [...]

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I am pulling together a bit of research into which brands are doing what with social media in Australia during the process I uncovered some interesting statistics which I will share. The list of companies I started with was the BRW Top 200 and added a couple of well known brands for the companies when [...]

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