Michael Specht

During my presentation yesterday on social media in the workplace at RecruitTech I spoke briefly about the “Facebook Five” and felt I would expand on my comments here.
In summary six (it was five) NSW prison officers are being threatened with being fired over comments they made on a Facebook page “Suggestion to help Big Ron [...]

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It seems that social media is creating an environment where “firings will continue until moralw picks up”, or it just could be that Asher Moses knows he on to a good thing so his editors keep him writing about it…
So far in April Asher has written five different articles around social media sites and losing [...]

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I am pulling together a bit of research into which brands are doing what with social media in Australia during the process I uncovered some interesting statistics which I will share. The list of companies I started with was the BRW Top 200 and added a couple of well known brands for the companies when [...]

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Over the weekend Techcrunch posted about the layoffs traking place due to the economic downturn. There are two main themes in the post; first some of the layoffs are clearing out of dead wood and the other being it is hard to keep layoffs a secret when everyone is a publisher.
To the first point. This [...]

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Almost 10 years ago Chris Locke, Doc Searls, David Weinberger and Rick Levine published a book that was going to change the way we saw the world, The Cluetrain Manifesto.
The basic premise in the book is that markets are conversations. Their members communicate in language that is natural, open, and honest, sometimes even direct. Basically [...]

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