Last week while I was at ATC Sydney there was lots and lots of talk about employer brands and who really controls them in today’s social media world. For example Steve Fogarty, Recruiting Captain, from adidas in North America covered the topic highlighting that recruiters need to think more like marketers to attract top talent, [...]
Entries Tagged as 'Branding'
Who owns your employer brand?
June 1st, 2010 · 2 Comments · Branding, Communication, Management, New Media · 1,196 views
Tags:employer brand·FaceBook·social media·Twitter
Social networking and reputational risk in the workplace
March 22nd, 2010 · 3 Comments · Branding, Digital Identity, HR Management, Privacy · 2,426 views
Over 6 months ago Deloitte released their 2009 report on ethics and the workplace this time focusing on impact social computing is having on reputation risk for organisations. The results are very interesting, and given the recent background checking and social media discussions, they also impact individuals and their online reputation.
Let’s review the result:
74% of employees said it’s easy [...]
Tags:Deloitte·ethics·reputation·reputation management·social media·workplace
Unique Video Usage
January 20th, 2010 · 1 Comment · Branding, Communication, Recruitment, Video · 1,802 views
If you have been following some of the other HR and Recruitment blogs in Australia there has been a bit of talk about using video, even I joined the discussions with a bit of a technology review.
Today I want to highlight a fairly unique use of YouTube Video. (If you are in marketing circles you [...]
Tags:BooneOakley·Video·web·YouTube
Do brands have a Dunbar’s number?
December 15th, 2009 · No Comments · Branding, Social Networks · 1,358 views
Well do they?
(You do know what Dunbar’s number is right?)
This question was posed by Manu Prasad over in India, thanks to Gautam Gosh for pointing it out.
Manu ponders that:
if there was a Dunbar number for brands, dictated by the number of people the brand can connect with- internally as well as externally? There are [...]
Tags:brands·Dundar's Number·social media·trust
What’s next with social recruiting
November 20th, 2009 · No Comments · Branding, Future, HR Management, Recruitment · 2,098 views
If you have been following this blog for a while you would know that I am always looking for the next thing. I have been doing the same thing with using social media in business.
Social Recruiting has a lot of buzz at the moment. How do I know there is a buzz, well 200+ people [...]
Tags:ATC·Brand You·Cluetrain·Doc Searls·Google·Microsoft·Social Recruiting·Twitter