Michael Specht

Last week while I was at ATC Sydney there was lots and lots of talk about employer brands and who really controls them in today’s social media world. For example Steve Fogarty, Recruiting Captain, from adidas in North America covered the topic highlighting that recruiters need to think more like marketers to attract top talent, [...]

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Over 6 months ago Deloitte released their 2009 report on ethics and the workplace this time focusing on impact social computing is having on reputation risk for organisations. The results are very interesting, and given the recent background checking and social media discussions, they also impact individuals and their online reputation.

Let’s review the result:

74% of employees said it’s easy [...]

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If you have been following some of the other HR and Recruitment blogs in Australia there has been a bit of talk about using video, even I joined the discussions with a bit of a technology review.
Today I want to highlight a fairly unique use of YouTube Video. (If you are in marketing circles you [...]

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Well do they?
(You do know what Dunbar’s number is right?)
This question was posed by Manu Prasad over in India, thanks to Gautam Gosh for pointing it out.
Manu ponders that:
if there was a Dunbar number for brands, dictated by the number of people the brand can connect with- internally as well as externally? There are [...]

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If you have been following this blog for a while you would know that I am always looking for the next thing. I have been doing the same thing with using social media in business.

Social Recruiting has a lot of  buzz at the moment. How do I know there is a buzz, well 200+ people [...]

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