Michael Specht

Here is my presentation from the ATC Social Media event. My main messages that I hope people took away were:

Using social media for marketing is ok, but engagement and community is better
Engagement and community is harder than just a Twitter account or Facebook
Social Media is not easy, nor is it free
True engagement with social media [...]

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Once again a longtime between drinks, however this post might start to demonstrate why.
For many months I have felt that something is not right in the world of social media. The problem was I have not been able to put my finger on the issue.
I happened to read a post over at Social Media Today [...]

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Last week while I was at ATC Sydney there was lots and lots of talk about employer brands and who really controls them in today’s social media world. For example Steve Fogarty, Recruiting Captain, from adidas in North America covered the topic highlighting that recruiters need to think more like marketers to attract top talent, [...]

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Over 6 months ago Deloitte released their 2009 report on ethics and the workplace this time focusing on impact social computing is having on reputation risk for organisations. The results are very interesting, and given the recent background checking and social media discussions, they also impact individuals and their online reputation.

Let’s review the result:

74% of employees said it’s easy [...]

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If you have been following some of the other HR and Recruitment blogs in Australia there has been a bit of talk about using video, even I joined the discussions with a bit of a technology review.
Today I want to highlight a fairly unique use of YouTube Video. (If you are in marketing circles you [...]

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