Michael Specht

A blog from Australia looking at technology, management, Human Resources (HR) and recruitment.

Telstra’s social media policy

April 21st, 2009 · 7 Comments · Blogging, Digital Identity, HR Management, Social Networks ·



Yesterday Telstra was the first major Australian corporation to publicly release it’s social media policy. Called guardrails to help employees navigate the world of social media the policy is defined around three concepts, the 3 R’s; Representing, Responsibility, and Respect.

After the last few weeks I think both employees, management and stakeholders at Telstra will be pleased to have a few boundaries. However as Stephen Collins said where are the boundaries in the policy? That said it is good to see companies coming forward with policies allowing others to learn.

As a bit of a review, let me compare the Telstra policy to my recommended best practices:

5 key areas:

  1. Provide rights for the participants and define their equitable treatment – Yes
  2. Protect the interests of all stakeholders, external and internal -Yes
  3. Define roles and responsibilities for implementation and operation – Yes it is covered but I would like more information on how the implementation will take place. 
  4. Define integrity and ethical behaviours of participants – Yes
  5. Cover disclosure and transparency – Yes

5 main messages:

  1. Stop & Think – Implied but not explicit
  2. Use your loaf – Yes
  3. You can always disclaim, but you cannot hide – Yes
  4. Keep it real – Yes
  5. Respect the channels – Yes

So all in all a good first release.

It might also be good for Telstra to reference some of the relevant legislation:

  • Copyright Act, 1968 (Cth)
  • Spam Act, 2003 (Cth)
  • Privacy and Personal Information Protection Act, 1998

It should be noted that Telstra is in no way the first Australian entity to release their policies online, The Powerhouse Museum did so in April 2007!

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