Comments on: Social media in big companies

By: Michael Specht

Michael Specht — Thu, 18 Dec 2008 23:57:36 +0000

Thank you all for taking time to comment. Ben & Todd great to get feedback from the team doing the work, & to hear of your enjoyment. Your comments cement in my mind the idea that social media can in fact drive employee engagement.

Once again thanks for the comments.

By: Turlough

Turlough — Thu, 18 Dec 2008 21:39:46 +0000

Staff and outside stakeholders have quite strong views on topics such as their company’s environmental or soical performance. I am seeing a nother people step forward and give thier unvarnished views on Telstra and the environment. Its fantastic – especially when I get comments from staff.

Turlough Guerin
Group Manager Environmetn, Telstra Corporation
http://www.nowwearetalking.com.au/blogs/green-files

By: Todd

Todd — Thu, 18 Dec 2008 07:16:19 +0000

The first thing to mention is how chuffed our little team is that everyone is so willing to share their positive feedback.
It is often so much easier to criticise than it is to praise.
BigPond had only good intentions venturing on to Twitter although we obviously didn’t get the formula right on launch day. Thanks to the community’s feedback and guidance we were able to turn it around significantly.

Our goal is simple; we want to engage with the community; full stop.
That means:
Helping existing customers with ANY sort of query.
Chatting to potential new members.
Generating discussion about things near and dear to us.
Sharing tips and news about all things Telstra and BigPond
Feedback, feedback, feedback. We crave it. How can we do things better? What are you happy with now?

Are we more engaged?
For my part the initial answer is yes.
However, I operate from the same toolkit and cultural priorities that everyone else has access to here.
My hope would be that every one of my peers is as engaged as I am.

Is Twitter being a part of my primary job role exctiting? Definitely, but I would still aim to WOW my internal and external customers no matter what department or job role I occupy.

-Todd
BigPond Twitter Team

By: Ben Birbeck

Ben Birbeck — Thu, 18 Dec 2008 04:24:24 +0000

As one of BigPond’s tweeters it is great to see more positive blogs coming in. The feedback we have gained from blogs (yes we do try and read them all) and also from tweets is invaluable.

From an employees point of view, Jase, Steph & myself do feel more engaged. We are giving the ‘faceless corporation’ as @Raddus puts it, a face and are showing that we do care about what people say and think about us. Its not always an easy task, but it is one that we enjoy. Honestly, I look forward to coming into work and interacting with the twitterverse. We can only get bigger and better!

Ben Birbeck
BigPondTeam

By: Mike Hickinbotham

Mike Hickinbotham — Wed, 17 Dec 2008 23:37:44 +0000

I don’t work in BigPond, but I work closely with the BigPond team and it’s alway been a positive experience.

It’s always a case of ‘how can we make this happen’ versus ‘jeeez, let me tell you why this idea won’t work’.

As well, their manager, Brady Jacobsen empowers the team to experiment with new ideas.

Hopefully the survey will have more ideas that will allow the BigTeam to take it a notch higher.

Cheers,
Mike Hickinbotham
Telstra Blogger – The Scrum