Thanks for your timely comment. Whilst our company does have commitment towards social media, we are working on developing a decent media strategy before effectively using the social media.

This was a great read, thanks for sharing your thoughts – since you and I met a while back, our Recruitment Blog has really picked up some traction and has added some real value (both measurable and qualitative) – I think the success comes from the transparency the site provides and information about us that you don’t normally get to see.

I think people need to put as much care and attention into their social networks as much as they do with their face to face networks.

I enjoyed your article. I share your frustration about people’s obsession with “web 2.0 recruiting” when few of them actually know what it actually means. Frankly most Australian companies haven’t mastered web 1.0. Adecco, one of Australia’s largest recruitment agencies has a SEEK iframe with their job ads on their web site for example.
I’d like to see Australian companies get the basics right before I hear more Wank2.0. If you can’t develop a decent careers web site or run a successful in house referral program for example then you need not trouble yourself with how Facebook and MySpace are going to revolutionise your world.